Workman is the first store for women, not handling work clothes
ワークマンは売り場の6割を女性向けや男女兼用の商品が占める「＃ワークマン女子」を16日、横浜にオープンします
Workman will open ”# Workman Girls” in Yokohama on the 16th, where 60% of the sales floor is for women and unisex products.
In order to attract young female customers in particular, there is a place in the store where you can take pictures and videos that are easy to send on SNS.
At Workman, in addition to work clothes for professionals, highly functional casual wear is performing well for general customers, and sales of women’s products in particular have doubled compared to last year.
Workman says that it will open 400 such stores in 10 years, mainly in shopping malls nationwide.
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