Countermeasures against clothing loss... Exhibitions of ”sustainable” products one after another
日本最大級のファッションの展示会が始まり、「サステナブル」をキーワードにした最新の技術が集まりました
Japan’s largest fashion exhibition has started, and the latest technology with ”sustainable” as the keyword has gathered.
In the recycling of new clothing, buttons and other items are removed from the collected clothing, and the finely crushed material is compressed to produce panels.
”Shelves, mannequins, hangers, etc. are made from it.”
In addition to color-coding the clothing that is the basis of the panel to give it color variations, we also focused on making the fabric feel smooth by making the fiber content ratio more than 90%.
A service that freely simulates hair color with AR (augmented reality) was also exhibited.
With this service, Kao has reduced the amount of plastic hair bundles used for samples in stores by approximately 56 tons in one year.
In Japan, about 500,000 tons of clothes are discarded annually, so products and services that reduce the amount of waste are being created one after another in the fashion industry.
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