Germany’s Adidas sees rapid recovery in net profit for the January-March period, with sales driven by Samba and Gazelle
独スポーツ用品大手アディダスは２４年１～３月期に約１億８２００万ドル（約２８７億円）の純利益を記録した
German sporting goods giant Adidas recorded a net profit of approximately $182 million (approximately 28.7 billion yen) in the January-March period of 2024.
This marked a sharp recovery from the same period last year, when the company posted a loss of $26 million.
同社は「サンバ」や「ガゼル」といったレトロスタイルのシューズの売り上げが「非常に好調で成長して」おり、１～３月期の成長に貢献した一方で、米ラップ歌手のイェ（旧名カニエ・ウェスト）さんとの契約解消を受け、今後の足がかりはまだ探っているところだと述べた
The company said sales of its retro-style shoes, such as the Samba and Gazelle, were ”very strong and growing” and contributed to growth in the January-March quarter. Following the cancellation of the contract with Mr. West), he stated that he is still looking for a foothold in the future.
サンバとガゼルは１０年前のスニーカーのように思えるかもしれないが、現在販売されている中で最も人気のあるシリーズだ
The Samba and Gazelle may seem like sneakers from 10 years ago, but they are the most popular series on sale today.
In addition to these strong results, the company is supported by increasing demand for shoes for running, basketball, and soccer.
サンバの歴史は１９５０年代にさかのぼる
The history of samba dates back to the 1950s.
Samba sneakers were worn by the German soccer team, who needed durable shoes for playing on pitches that were covered in ice and snow.
Although the actual design is new, the three stripes known as ”three stripes” are an Adidas trademark.
同じく３本線が入ったガゼルの歴史は６０年代にまでさかのぼる
The history of the Gazelle, which also has three lines, dates back to the 1960s.
Originally designed for indoor sports, the Gazelle went on to become one of the most famous shoes.
欧州での売り上げは１４％増加し、中国やラテンアメリカでも需要の増加がみられた
Sales in Europe increased by 14%, and demand also increased in China and Latin America.
Meanwhile, sales in North America decreased by 4% due to excess inventory at retailers.
アディダスは「ユーロ２０２４」や「コパ・アメリカ（南米選手権）」「パリ五輪」などの主要なスポーツイベントが控えていることから、２０２４年の見通しが前向きであることを認めた
Adidas has confirmed that its outlook for 2024 is positive, with major sporting events such as Euro 2024, Copa America and the Paris Olympics coming up.
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