Ray-Ban’s French eyewear giant acquires the popular brand ”Supreme” for 234 billion yen
仏眼鏡大手エシロール・ルックスオティカは１７日、バンズやディッキーズなどのブランドを傘下に持つＶＦコーポレーション（ＶＦＣ）からファッションブランドのシュプリームを現金１５億ドル（約２３４０億円）で買収すると発表した
French eyewear giant Essilor Luxottica announced on the 17th that it will acquire fashion brand Supreme from VF Corporation (VFC), which owns brands such as Vans and Dickies, for $1.5 billion (approximately 234 billion yen) in cash.
VFC acquired the brand in 2020 for $2.1 billion.
エシロール・ルックスオティカは声明で、シュプリームは「当社のイノベーションと発展の道のりに完全に合致しており、新しいオーディエンス、言語、創造性に直接つながる機会を提供してくれる」と述べた
Essilor Luxottica said in a statement that Supreme is ”perfectly aligned with our innovation and development path and offers us the opportunity to connect directly to new audiences, languages and creativity.”
This is the company’s first acquisition of an apparel brand.
エシロール・ルックスオティカという名前は消費者にあまり知られていないが、同社が製造する眼鏡は有名だ
Although the name Essilor Luxottica is not well known to consumers, the glasses it produces are.
The company’s collections include Ray-Ban and Oakley, and it has licensing agreements with Chanel, Coach, and Dolce & Gabbana.
１９９４年にニューヨークのスケートボードショップとして創業したシュプリームは、その衣料品でスケートボーダーやヒップホップファンを魅了してきた
Founded in 1994 as a skateboard shop in New York, Supreme has captivated skateboarders and hip-hop fans with its clothing.
Also popular with Millennials and Generation Z
Carlyle Group acquired half of the company’s stock in 2007 for $500 million.
ＶＦＣの株価は時間外取引で７％近く急騰した
VFC stock soared nearly 7% in after-hours trading.
The company said the sale was a ”natural next step” as there is ”limited synergy” between Supreme and its own brands.
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