低価格ブランド「SHEIN」 原宿に“商品販売しない”店舗オープン
Low-price brand ”SHEIN” opens a store in Harajuku that does not sell products
Low-price brand ”SHEIN” opens a store in Harajuku that does not sell products
10代から20代を中心に人気を集める中国発のファッション通販サイト「SHEIN」が、その場で商品を販売しないショールーム型の店舗をオープンしました
”SHEIN,” a fashion online shopping site from China that is gaining popularity mainly among people in their teens and twenties, has opened a showroom-style store that does not sell products on the spot.
”SHEIN,” a fashion online shopping site from China that is gaining popularity mainly among people in their teens and twenties, has opened a showroom-style store that does not sell products on the spot.
13日午前11時のオープンに合わせて、東京・原宿の店舗の前には開店を待つ人の列ができました
店内には77円からの低価格帯のファッションアイテムなどが並ぶほか、写真をとってSNSに載せることを想定した試着室があります
They are not sold at stores, and can be purchased from websites or apps by reading the QR code attached to the tag.
They are not sold at stores, and can be purchased from websites or apps by reading the QR code attached to the tag.
店舗での販売は行われておらず、タグについたQRコードを読み取ってサイトやアプリから購入することになります
”SHEIN” is a Chinese-born fashion brand headquartered in Singapore, and has expanded to more than 150 countries and regions around the world. Sales are growing rapidly with affordable prices that reflect trends.
”SHEIN” is a Chinese-born fashion brand headquartered in Singapore, and has expanded to more than 150 countries and regions around the world. Sales are growing rapidly with affordable prices that reflect trends.
「SHEIN」は中国生まれでシンガポールに本社があるファッションブランドで、世界150以上の国と地域に展開していますが、トレンドを反映した手頃な価格で売り上げを急速に伸ばしています