「フォーエバー21」が日本再上陸 プロカメラマンと“ファッションチェック”も
”Forever 21” re-landed in Japan Professional photographers and ”fashion check”
”Forever 21” re-landed in Japan Professional photographers and ”fashion check”
アメリカのアパレルブランド「フォーエバー21」が日本再上陸で店内を報道陣に公開しました
The American apparel brand ”Forever 21” opened its store to the press when it re-entered Japan.
The American apparel brand ”Forever 21” opened its store to the press when it re-entered Japan.
新たな店舗には、日本人の体型に合わせた商品や国産の生地を使った商品など約120点が並びます
The new store will have about 120 items, including products tailored to Japanese body types and products using domestic fabrics.
The new store will have about 120 items, including products tailored to Japanese body types and products using domestic fabrics.
その場で商品を販売しない「ショールーミング型」の店舗で、プロのカメラマンが試着した客を撮影、スマートフォンに転送し、気に入ればオンラインで購入できます
At a ”showroom type” store that does not sell products on the spot, a professional photographer takes pictures of customers trying on the clothes, transfers them to their smartphones, and if they like them, they can purchase them online.
At a ”showroom type” store that does not sell products on the spot, a professional photographer takes pictures of customers trying on the clothes, transfers them to their smartphones, and if they like them, they can purchase them online.
入口には要らなくなった服を回収するリサイクルボックスが設置され、大量廃棄問題が指摘される「ファストファッション」からのイメージ脱却を図ります
A recycling box will be set up at the entrance to collect clothes that are no longer needed, and they will try to break away from the image of ”fast fashion”, which has been pointed out as a problem of mass disposal.
A recycling box will be set up at the entrance to collect clothes that are no longer needed, and they will try to break away from the image of ”fast fashion”, which has been pointed out as a problem of mass disposal.