McDonald’s announces ”$5 menu”, conscious of inflation
米マクドナルドは日までに、インフレに襲われ財布のひもを締める顧客の呼び戻しを狙った期間限定の「５ドル（約８００円）メニュー」の内容を公表した
McDonald’s has announced the contents of a limited-time ``$5 (approximately 800 yen) menu’’ aimed at attracting customers who are tightening their wallets due to inflation.
市場では以前から予想されていた新企画で、今月２５日から米国内の系列店で始める
This is a new project that has been anticipated in the market for some time, and will begin at affiliated stores in the United States from the 25th of this month.
The menu consists of a McDouble or McChicken sandwich, small McFries, four nuggets, and a small drink.
米ファストフード業界では節約志向が深まる顧客の取り込むを狙う戦術を相次いで打ち出しており、同業界のバーガーキングやウェンディーズも類似のメニューを導入
The U.S. fast food industry has been launching a series of tactics aimed at attracting customers who are becoming increasingly thrifty, and Burger King and Wendy’s in the same industry have introduced similar menus.
Starbucks also launched products at affordable prices.
マクドナルドの今回の５ドルメニューは、自社の商品がファストフード商品の値上がりの象徴とみられ、非常に高すぎるとの米社会の一部の受け止め方への対抗策ともなっている
McDonald’s new $5 menu is seen as a symbol of the rising prices of fast-food products, and a response to the perception in some parts of American society that its products are too expensive.
同社のアーリンガー社長は先に公式サイトに公開書簡を載せ、ＳＮＳ上で流れているこれら情報は不正確とも反論
President Erlinger of the company earlier posted an open letter on the official website, arguing that the information circulating on SNS is inaccurate.
He referred to the price of a Big Mac in 2019 and explained that it has not increased significantly at present.
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