Luxury brand companies around the world see sales decline due to China’s thrift mentality
「ルイ・ヴィトン」や「ディオール」などの高級ブランドを傘下に置くフランスの「モエ・ヘネシー・ルイ・ヴィトン（ＬＶＭＨ）」は２８日までに、今年上半期（１～６月）の販売実績を発表し、日本を除くアジアでは前年比で１０％減少したと報告した
France’s Moët Hennessy Louis Vuitton (LVMH), which owns luxury brands such as Louis Vuitton and Dior, will announce sales results for the first half of this year (January to June) by the 28th. However, it reported a 10% decrease compared to the previous year in Asia excluding Japan.
アジアでは日本を除いた場合、中国市場が圧倒的な存在感を示しているが、同国の消費者が財布のひもを締めているのが大きな要因となっている
In Asia, excluding Japan, the Chinese market has an overwhelming presence, and a major factor is that Chinese consumers are tightening their wallets.
Data for the second quarter of this year (April to June) showed a 14% decline in sales.
豪華ホテルの運営などの事業も展開しているＬＶＭＨの株価は２４日には４．７％下落
Shares of LVMH, which also operates luxury hotels and other businesses, fell 4.7% on the 24th.
This was the largest single-day drop since October last year.
The stock price of Prada, a famous brand in the fashion world, also slumped.
市場分析企業「ＣＭＣマーケッツ」の幹部はＣＮＮの取材に、高級品ブランドへの投資は広範な経済的な浮沈の影響から逃れる術（すべ）として安全との以前の考え方が揺らいでいるとも指摘した
Executives at market analysis firm CMC Markets also told CNN that the old idea that investing in luxury goods brands was a safe bet against broader economic ups and downs has been shaken.
ロイター通信は２５日、欧州の上位１０位にある高級品企業は今年の３月以降、市場で約２５００億米ドルを失ったとも報道した
Reuters also reported on the 25th that Europe’s top 10 luxury goods companies have lost about US$250 billion in the market since March of this year.
Luxury jewelry company Cartier and German car manufacturer Porsche are also facing declining sales in China.
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