飲食店検索で「グーグル」初のトップに グルメサイト離れ進む
For the first time in Google’s restaurant search, it topped Google’s list, moving away from gourmet sites
For the first time in Google’s restaurant search, it topped Google’s list, moving away from gourmet sites
「食べログ」や「ぐるなび」を抜いて「グーグル」が初めてトップになりました
”Google” took the top spot for the first time, surpassing ”Tabelog” and ”Gurunavi”
”Google” took the top spot for the first time, surpassing ”Tabelog” and ”Gurunavi”
飲食店予約サイト「テーブルチェック」が飲食店を検索する際に利用する手段を調査したところ、大手検索サイトの「グーグル」が初めてトップになり、86.1%のユーザーが利用していることが分かりました
A survey of the methods used by the restaurant reservation site ”Table Check” to search for restaurants found that the major search site ”Google” was the top for the first time, with 86.1% of users using it. rice field
A survey of the methods used by the restaurant reservation site ”Table Check” to search for restaurants found that the major search site ”Google” was the top for the first time, with 86.1% of users using it. rice field
一方、「食べログ」や「ぐるなび」などのグルメサイトを利用する人が2年前は78.9%だったのに対し、今年は61.3%にまで減少していました
On the other hand, the number of people who use gourmet sites such as ”Tabelog” and ”Gurunavi” decreased from 78.9% two years ago to 61.3% this year.
On the other hand, the number of people who use gourmet sites such as ”Tabelog” and ”Gurunavi” decreased from 78.9% two years ago to 61.3% this year.
テーブルチェックは「自分好みの店が見つからない」という不満や「飲食店評価を信用していない」という人が増えて、グルメサイト離れが進んだと指摘しています
Table Check points out that more and more people are dissatisfied that they can’t find a restaurant that they like, or that they don’t trust restaurant reviews, leading to a shift away from gourmet sites.
Table Check points out that more and more people are dissatisfied that they can’t find a restaurant that they like, or that they don’t trust restaurant reviews, leading to a shift away from gourmet sites.
さらに、飲食店を探す際に20代のユーザーがSNSを利用する傾向が増えているほか、「インスタグラム」などを予約に活用する飲食店が2年前の2倍以上に増えているということです
In addition, users in their 20s tend to use SNS when looking for restaurants, and the number of restaurants using Instagram for reservations has more than doubled compared to two years ago. is
In addition, users in their 20s tend to use SNS when looking for restaurants, and the number of restaurants using Instagram for reservations has more than doubled compared to two years ago. is