「お菓子のホームラン王」シャトレーゼがナボナの亀屋万年堂を買収
Confectionary champion, Chateraise Holdings acquires ”Navona” Kameya Mannendo.
Confectionary champion, Chateraise Holdings acquires ”Navona” Kameya Mannendo.
菓子大手のシャトレーゼホールディングスは、「ナボナ」で知られる老舗菓子メーカーの亀屋万年堂を買収したと発表しました
Confectionary giant Chateraise Holdings annouced the acquisition of long established confectionery maker, Kameya Mannendo.
Confectionary giant Chateraise Holdings annouced the acquisition of long established confectionery maker, Kameya Mannendo.
王貞治さんのCMでもおなじみの「ナボナ」
Sadaharu Oh’s well known commercial, ”Navona”.
Sadaharu Oh’s well known commercial, ”Navona”.
ソフトカステラでチーズクリームを挟んだお菓子を作っているのが、昭和13年創業の亀屋万年堂です
”Navona”, a soft castella sandwiched with cream cheese is a confection that was first manufactured by Kameya Mannendo in 1938.
”Navona”, a soft castella sandwiched with cream cheese is a confection that was first manufactured by Kameya Mannendo in 1938.
その亀屋万年堂を買収したのは、ケーキなどの洋菓子中心の菓子メーカー・シャトレーゼホールディングスです
Said confectioner is acquired by Chateraise Holdings, a confectioner which focuses on cakes and Western desserts.
Said confectioner is acquired by Chateraise Holdings, a confectioner which focuses on cakes and Western desserts.
シャトレーゼは、高齢化が進む中で和菓子の需要は増える一方で、和菓子店は後継者不足で減っていると指摘
Chateraise pointed out there is an increasing demand of traditional Japanese sweets as the population ages, but noted these stores were declining due to a lack of succesors.
Chateraise pointed out there is an increasing demand of traditional Japanese sweets as the population ages, but noted these stores were declining due to a lack of succesors.
今後はシャトレーゼの調達力を生かしながら、亀屋万年堂をフランチャイズ化して、全国展開することも視野に入れるということです
Chateraise envisions turning Kameya Mannendo into a nationwide franchise whilst strengthening procurement.
Chateraise envisions turning Kameya Mannendo into a nationwide franchise whilst strengthening procurement.