セブン−イレブン 低価格商品を大幅に拡充
7-Eleven significantly expands low-priced products
7-Eleven significantly expands low-priced products
コンビニ大手のセブン−イレブン・ジャパンは3日、手ごろな価格の「うれしい値!」シリーズの商品を、現在のおよそ20品目から270品目に大幅に拡充すると発表しました
Seven-Eleven Japan, a major convenience store, announced on the 3rd that it will significantly expand the range of reasonably priced ”Happy Value!” series products from the current approximately 20 items to 270 items.
Seven-Eleven Japan, a major convenience store, announced on the 3rd that it will significantly expand the range of reasonably priced ”Happy Value!” series products from the current approximately 20 items to 270 items.
これまではワンランク上の品質や味わいを売りにした高級路線のプライベートブランドに力を入れていましたが、消費者の節約志向の高まりを受け、戦略を変更した格好です
Up until now, we have been focusing on luxury private brands that feature superior quality and flavor, but we have changed our strategy in response to the growing trend of consumers to save money.
Up until now, we have been focusing on luxury private brands that feature superior quality and flavor, but we have changed our strategy in response to the growing trend of consumers to save money.
セブン−イレブンは、手ごろな価格の商品を充実させることで、来客数の増加につなげたいと意気込んでいます
7-Eleven is enthusiastic about increasing the number of customers by expanding its lineup of reasonably priced products.
7-Eleven is enthusiastic about increasing the number of customers by expanding its lineup of reasonably priced products.