Valentine’s day sales season has started This year, from ”obligation” to ”reward”
デパート各社が、早くも来月のバレンタインデーに向けたチョコレート商戦を始めました
Department stores have already started chocolate sales for next month’s Valentine’s Day.
Sales of high-priced chocolates are increasing this year.
Sogo & Seibu will offer more than 1,000 types of products, including chocolates that can be tasted and compared by cacao production area and concentration, as well as branded chocolates that are working to improve the working environment of cacao farmers.
The online site, which started selling before stores, has achieved the highest sales ever.
In anticipation of a change in demand from ”giri chocolate” to ”rewarding yourself”, department stores want to increase sales with products with high unit prices.
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