日産が「メタバース店舗」実証実験 アバターで新車購入もOK
Nissan’s ``Metaverse store’’ proof-of-concept - Avatar can be used to buy new cars
Nissan’s ``Metaverse store’’ proof-of-concept - Avatar can be used to buy new cars
日産自動車は国内の自動車大手で初めて、インターネット上の仮想空間「メタバース」で購入契約までを行う実証実験を始めました
Nissan Motors became the first major automobile company in Japan to start a demonstration experiment in which purchase contracts are concluded in the virtual space ”Metaverse” on the Internet.
Nissan Motors became the first major automobile company in Japan to start a demonstration experiment in which purchase contracts are concluded in the virtual space ”Metaverse” on the Internet.
自動車の購入を検討している客はスマートフォンなどで自身の分身キャラクター「アバター」を操作し、仮想空間に設けられた日産のショールームを24時間、いつでも自由に見て回れます
Customers who are considering purchasing a car can operate their own alter ego character ”avatar” using a smartphone or other device and freely browse the Nissan showroom in virtual space 24 hours a day.
Customers who are considering purchasing a car can operate their own alter ego character ”avatar” using a smartphone or other device and freely browse the Nissan showroom in virtual space 24 hours a day.
さらに、午前11時から午後8時まではスタッフが常駐していて、最新の電気自動車などの説明を聞くことができます
In addition, staff are always present from 11:00 am to 8:00 pm, and you can listen to explanations of the latest electric vehicles, etc.
In addition, staff are always present from 11:00 am to 8:00 pm, and you can listen to explanations of the latest electric vehicles, etc.
また、予約をすれば販売店の営業担当者にも相談ができ、実際に新車を購入することもできるということです
Also, if you make a reservation, you can consult with the sales representative at the dealership, and you can actually purchase a new car.
Also, if you make a reservation, you can consult with the sales representative at the dealership, and you can actually purchase a new car.
最近はネット情報などをもとに販売店に行く前に購入する車を決める消費者が増えていて、日産はメタバースも活用し、検討段階の客との接点を増やしたい考えです
Recently, more and more consumers are deciding which car to buy before going to a dealership based on online information.
Recently, more and more consumers are deciding which car to buy before going to a dealership based on online information.