中国「質厳しく管理」インフルエンサーらレベル分け
China ”strict management” influencers and others level classification
China ”strict management” influencers and others level classification
中国政府はインターネット上でライブ販売をするインフルエンサーらをレベル分けしたうえで「質を厳しく管理する」と発表しました
The Chinese government announced that it would ”strictly control quality” after classifying influencers who sell live on the Internet into levels.
The Chinese government announced that it would ”strictly control quality” after classifying influencers who sell live on the Internet into levels.
中国では、1回のライブ配信で10億円の商品を売り上げて「口紅王子」と呼ばれる李佳チーさん(29)など、インフルエンサーらによるネット販売が人気です
In China, online sales by influencers such as Lee Jia Chi (29), who sells 1 billion yen products in one live distribution and is called ”Lipstick Prince”, are popular.
In China, online sales by influencers such as Lee Jia Chi (29), who sells 1 billion yen products in one live distribution and is called ”Lipstick Prince”, are popular.
こうした状況を受け、中国政府は2日までにネット販売員らの「質を厳しく管理する」などとして5等級にレベル分けすると発表しました
In response to this situation, the Chinese government announced that it will be divided into 5 grades by the 2nd as ”strict control of quality” of online sales staff.
In response to this situation, the Chinese government announced that it will be divided into 5 grades by the 2nd as ”strict control of quality” of online sales staff.
商標法や広告法など、ネット販売関連の法律のテストが義務付けられるほか、ライブ配信に関する技能研修を受ける必要があると定めています
In addition to being obliged to test online sales-related laws such as the Trademark Law and Advertising Law, it is stipulated that technical training related to live distribution is required.
In addition to being obliged to test online sales-related laws such as the Trademark Law and Advertising Law, it is stipulated that technical training related to live distribution is required.
制度の策定には李さんらトップインフルエンサーの会社なども関わっています
Lee and other top influencer companies are also involved in the formulation of the system.
Lee and other top influencer companies are also involved in the formulation of the system.