Ito-Yokado retailers support milk consumption
年末年始の牛乳の大量廃棄を防ごうと消費を促す動きが広がる中、大手スーパーでは他の商品と一緒に購入してもらう取り組みを始めます
Amid the growing movement to encourage consumption to prevent the mass disposal of milk during the year-end and New Year holidays, major supermarkets will start efforts to have them purchased together with other products.
From the 25th of this month, Ito-Yokado will make it possible to check recipes using milk at the store, and will start a set discount of 30 yen discount if you buy the household dessert ”Fruche” with the specified milk.
Since the demand for eating out and the consumption for school lunches have decreased and there is a possibility of mass disposal during the year-end and New Year holidays, Prime Minister Kishida is making an unusual call to ”drink a lot of milk”.
In response to this situation, Lawson and FamilyMart are also promoting milk consumption by discounting some products from the end of the year.
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