Bringing Japanese sake to the world Raising funds from the ”aging period” with NFT
日本酒の海外展開を進めようと、偽造を防ぐ最新技術を使って酒造りの資金調達を可能にする取り組みが始まりました
In order to promote the overseas expansion of sake, an initiative has been launched to make it possible to raise funds for sake brewing using the latest technology to prevent counterfeiting.
Overseas, like whiskey, the ”aging period” is emphasized, so in order to expand overseas, it is necessary to increase the production of aged sake, and long-term ”financing” is an issue.
Mitsubishi UFJ Trust and Banking and SBI Traceability have started an initiative to prove the ownership of sake with NFTs (non-fungible tokens) using blockchain technology to prevent counterfeiting.
Brewery companies will be able to raise funds early by selling from the maturing stage
We aim to commercialize it within the year, as it can be traded globally and will also lead to improved brand power.
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