ローソンが宅配専門「ゴーストレストラン」市場に参入
Lawson enters the ”ghost restaurant” market specializing in home delivery
Lawson enters the ”ghost restaurant” market specializing in home delivery
ローソンは、ウーバーイーツなどの宅配代行サービスで注文された中華料理などの商品をコンビニ内の厨房で調理して宅配するサービスを始めます
Lawson will start a service to cook and deliver products such as Chinese food ordered by home delivery service such as Uber sweets in the kitchen in the convenience store.
Lawson will start a service to cook and deliver products such as Chinese food ordered by home delivery service such as Uber sweets in the kitchen in the convenience store.
「ローソン」として販売するのではなく、あくまで店内の厨房を調理拠点として活用するもので、実店舗を持たない宅配専門のいわゆる「ゴーストレストラン」としての新しい事業です
It is not sold as ”Lawson”, but rather utilizes the kitchen in the store as a cooking base, and it is a new business as a so-called ”ghost restaurant” specializing in home delivery that does not have a physical store.
It is not sold as ”Lawson”, but rather utilizes the kitchen in the store as a cooking base, and it is a new business as a so-called ”ghost restaurant” specializing in home delivery that does not have a physical store.
今年8月末までに有名外食チェーンとのコラボも含め20ブランドを立ち上げ、立地や客層などにあわせて1店舗あたり3~5ブランドを展開する方針です
By the end of August this year, we plan to launch 20 brands, including collaborations with famous restaurant chains, and develop 3 to 5 brands per store according to location and customer base.
By the end of August this year, we plan to launch 20 brands, including collaborations with famous restaurant chains, and develop 3 to 5 brands per store according to location and customer base.
まずは3月までに都内の5店舗で実験を始め、2025年度には1000店舗に拡大するとしています
First, the experiment will start at 5 stores in Tokyo by March, and it will be expanded to 1000 stores by 2025.
First, the experiment will start at 5 stores in Tokyo by March, and it will be expanded to 1000 stores by 2025.
コンビニ業界ではセブン-イレブンがネット宅配事業に参入したほか、ファミリーマートがメディア事業を立ち上げるなど、国内コンビニ市場が頭打ちとなる中、各社で新規事業への参入が進んでいます
In the convenience store industry, while the domestic convenience store market has peaked, with Seven-Eleven entering the online home delivery business and FamilyMart launching the media business, each company is advancing into new businesses.
In the convenience store industry, while the domestic convenience store market has peaked, with Seven-Eleven entering the online home delivery business and FamilyMart launching the media business, each company is advancing into new businesses.