Starbucks, US Starbucks, new CEOs whose sales continue to decline will be drastically entered
米コーヒーチェーン大手スターバックスの売り上げ低下に歯止めがかからない
The decline in sales of Starbucks, a major coffee chain, has not been stopped
According to the earnings reports announced on the night of the 22nd without notice, sales decreased for the third consecutive quarter.
Brian Nicole's new highest executive officer (CEO) is forced to take on extremely large issues and change the status quo.
スターバックスの７～９月期の既存店売上高は世界全体で前年同期比７％減
Starbucks's existing store sales in the July -September quarter will decrease by 7 % year -on -year.
6 % in the United States and 14 % in China.
この結果同社は、２０２５年度のガイダンス公表を一旦停止する異例の措置を強いられた
As a result, the company was forced to take an unusual measure to suspend guidance announcement in 2025.
The company's stock price fell by nearly 5 % due to an overtime transaction on the 23rd.
約１カ月前に就任したニコルＣＥＯは、業績改善に向けた課題として「過度に複雑なメニュー」の是正や、顧客の満足度を重視した価格設定などに言及した
Nicole CEO, who took office about a month ago, mentioned the excessive complex menu as an issue for improving business performance, and pricing prices that emphasize customer satisfaction.
ニコル氏の下で、スターバックスは既に自社マーケティングを大幅に刷新
Under Nicole, Starbucks has already significantly renewed its own marketing
スターバックスの決算は３０日に発表される予定
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