“おうちでプチ贅沢”キリンが新たなクラフトビール(2021年2月26日)

"Little luxury at home" Kirin launches new craft beer (2021/02/26)

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コロナ禍で高まる「おうちでちょっとぜいたくしたい」気分に応えます。
This is a beer that satisfies the "I want a little luxury at home" mood when the corona virus spreads.
キリンビールは味や香りの独自性が楽しめると人気のクラフトビールについて、缶入り商品の新ブランドを立ち上げて販売を始めます。
About craft beer, which is famous for its uniqueness in taste and aroma, the Kirin beer will begin to evaluate and sell a new brand of canned products.
クラフトビールはこれまで飲食店を中心に提供されてきましたが、新型コロナの影響で家飲み需要が高まるなか、自宅でもちょっとぜいたくをしたいというニーズに応える形です。
Until now, craft beer has been mainly provided in restaurants, but when the need to drink at home increases due to the effects of the corona virus, this is considered as a form of meeting the need for a little luxury at home.
一方で、ビール全体の市場は若者のビール離れなどを背景に16年連続で縮小していて、家庭用クラフトビールの導入をてこに市場全体を活性化させる狙いもあります。
On the other hand, the overall beer market has shrunk for 16 years in a row as young people gave up beer, and this also aims to revive the entire market by taking advantage of the introduction of craft beer used at home.

コロナ禍で高まる「おうちでちょっとぜいたくしたい」気分に応えます。

気分

Feeling, mood

高まる

To rise, to swell, to be promoted

応え

Response, feeling; worth ...ing, worthwhile ...ing, satisfying to ..

コロナ

corona

禍

wickedness, evil, calamity, disaster
キリンビールは味や香りの独自性が楽しめると人気のクラフトビールについて、缶入り商品の新ブランドを立ち上げて販売を始めます。

味

Flavor, flavour, taste; charm, style; experience; smart, clever, witty, strange

人気

Sign of life, human presence; humanity, humaneness

販売

Sales, selling, marketing

ビール

Beer

香り

Aroma, fragrance, scent, smell

缶

Fat-bodied, small-mouthed earthenware jar for carrying water; water vessel used for a baby''s first bath

商品

Commodity, article of commerce, goods, stock, merchandise

性

Nature (of a person); sex; gender; -ty, -ity, -ness, -cy

独自

Original, peculiar, unique, characteristic, proprietary, individual, independent, one''s own

新

New, neo-; gregorian calendar; xin (dynasty of china)

入り

Entering; setting (of the sun); containing, content, audience; income; beginning

上げ

Tuck (e.g. in a dress); rise (e.g. in price)

始め

Beginning, start, outset, opening; first (in line, etc.); origin; such as ..., not to mention ..

立ち

Departure, setting off, start; being used up, being consumed, being burnt out; passage of time, lapse; rehearsal; leading male role in kabuki; rising from a crouch to charge, initial charge, faceoff; verb prefix conveying emphasis and sometimes formality

楽しめる

To be able to enjoy

ブランド

Brand; bland

クラフト

Craft
クラフトビールはこれまで飲食店を中心に提供されてきましたが、新型コロナの影響で家飲み需要が高まるなか、自宅でもちょっとぜいたくをしたいというニーズに応える形です。

形

Style, way, shape, form, appearance, state

ビール

Beer

影響

Influence, effect; to influence, to affect, to have an influence on, to impact, to have an effect on

需要

Demand, request

中心

Center, centre, middle, heart, core, focus, pivot, emphasis, balance; -centered, -centred, -focussed, -oriented, centered on, focussed on

店

Merchant''s home; rented home; store, shop

提供

Offer, tender, program sponsoring, programme sponsoring, furnishing, provisioning, supply

高まる

To rise, to swell, to be promoted

家

House (e.g. of tokugawa), family

応える

To respond, to answer, to meet (e.g. demands, expectations); to affect, to take a toll, to strike home, to have an effect on, to be hard on someone (e.g. heat, cold, work, illness, etc.), to be a strain

飲み

Drink, drinking; spigot, tap (in a cask, etc.); stock market bucketing; bookmaking

クラフト

Craft

ニーズ

Needs, demand, requests

新型

New type, new style, new model, new strain (e.g. infectious disease)

飲食

Food and drink, eating and drinking

自宅

One''s home

コロナ

corona
一方で、ビール全体の市場は若者のビール離れなどを背景に16年連続で縮小していて、家庭用クラフトビールの導入をてこに市場全体を活性化させる狙いもあります。

用

Task, business; use, duty, service; call of nature, excretion

ビール

Beer

市場

(the) market (as a concept)

一方

One (esp. of two), the other, one way, the other way, one direction, the other direction, one side, the other side, one party, the other party; on the one hand, on the other hand; whereas, although, but at the same time, meanwhile, in turn; just keeps, being inclined to ..., tending to be ..., tending to do ..., continuously ..., just keeps on ...ing, only

連続

Serial, consecutive, continuity, occurring in succession, continuing

全体

Whole, entirety, whatever (is the matter)

縮小

Reduction, curtailment

狙い

Aim

導入

Introduction, bringing in, leading in, installation

家庭

Home, family, household

年

Year; many years; age; past one''s prime, old age

若者

Young man, young woman, young people, youth, youngsters

背景

Background, scenery, backdrop, setting, circumstance, context; backing, support (from behind the scenes)

離れ

Separation from, loss of interest in, independence of, distancing (of oneself) from, disillusionment with, alienation from (something); detached (dwelling, room)

化

Action of making something, -ification

クラフト

Craft

活性

Activity