家具・インテリア販売店大手ニトリがタイに初出店　今後東南アジアで事業拡大へ(2023年8月26日)

Large furniture and home appliance retailer Nitori opens first store in Thailand Business expansion in Southeast Asia (2023/06/28)

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家具・インテリア販売店のニトリがタイに初出店します。
Nitori, a retailer of furniture and home appliances, will open its first store in Thailand.
東南アジアでの需要を見込み、今後、店舗数を拡大していく考えです。　
To meet demand in Southeast Asia, they plan to expand the number of stores in the future.
31日にニトリのタイ1号店が首都バンコクのショッピングモールでオープンするのを前に25日、内覧会が開かれました。　
The preview was held on the 25th before Nitori's first Thai store opened on the 31st at a shopping mall in Bangkok.
タイの気候に合わせて冬向けの商品を置かない代わりに、触れると冷たく感じるベッドシーツやペット用のクッションなど「接触冷感」の商品を充実させたということです。　
Instead of carrying winter products to suit the Thai climate, the company has enhanced its lineup with "cool-to-the-touch" products, such as bed sheets and pet cushions that feel cool to the touch. 　
「機能的な家具が多くて、品質も良さそう」　
"There are many functional furniture, the quality seems good."
「中間層が非常に今増えてきていて、購買力含めてポテンシャルが高いと思っている」　
“Thailand has a very large middle class and I think the country has a lot of potential, including purchasing power.”
ニトリは今後、5年以内にタイ国内で25店舗の出店を予定しているほか、ベトナムやインドネシアなどにも進出して東南アジアを中心に海外の店舗数を拡大していくとしています。
Nitori plans to open 25 stores in Thailand within the next five years, and plans to enter Vietnam and Indonesia to expand the number of stores overseas, mainly in Southeast Asia.

家具・インテリア販売店のニトリがタイに初出店します。

販売

Sales, selling, marketing

家具

Furniture

店

Merchant''s home; rented home; store, shop

初

First, new

出店

Food stand, food stall; branch store

インテリア

Interior (of building, room, vehicle, etc.); interior design
東南アジアでの需要を見込み、今後、店舗数を拡大していく考えです。　

拡大

Magnification, enlargement, expansion, amplification

数

Several, a number of; number, numeral, figure; destiny, fate; law

考え

Thinking, thought, view, opinion, concept; idea, notion, imagination; intention, plan, design; consideration, judgement, deliberation, reflection; wish, hope, expectation

今後

From now on, hereafter

需要

Demand, request

店舗

Shop, store

東南アジア

Southeast asia

見込み

Hope, promise, possibility, chance, probability, likelihood; expectation, anticipation, forecast, estimate; side of a structural member
31日にニトリのタイ1号店が首都バンコクのショッピングモールでオープンするのを前に25日、内覧会が開かれました。　

日

Day, days; sun, sunshine, sunlight; case (esp. unfortunate), event

会

Meeting, assembly, party; association, club

首都

Capital city, metropolis

店

Merchant''s home; rented home; store, shop

前

Ago, before (some event), previously, (minutes) to (the hour); in front (of), before (e.g. the house); head (of a line), front (e.g. of a bus), fore part; in the presence of; helping, portion; privates, private parts

号

Number, edition, make, model, issue, part of that group; sobriquet, pen-name

モール

Mall; maul (in rugby); mole; moor; molding

ショッピング

Shopping

バンコク

Bangkok

オープン

Open

内覧

preview (of an exhibition), private viewing
タイの気候に合わせて冬向けの商品を置かない代わりに、触れると冷たく感じるベッドシーツやペット用のクッションなど「接触冷感」の商品を充実させたということです。　

代わり

Substitute for ..

用

Task, business; use, duty, service; call of nature, excretion

感じる

To feel, to sense, to experience

気候

Climate

商品

Commodity, article of commerce, goods, stock, merchandise

触れる

To touch, to feel; to experience, to come in contact with, to be emotionally moved (by), to perceive; to touch on a subject, to allude to; to be in conflict (with), to violate (law, copyright, etc.); to proclaim

シーツ

Sheet, bed sheet

接触

Touch, contact

充実

Fullness, completion, perfection, substantiality; enhancement, improvement, enrichment, upgrading; replenishment, repletion

合わせ

Joint together, opposite, facing

冬

Winter

ベッド

Bed

ペット

Pet; trumpet

向け

Intended for ..., oriented towards ..., aimed at ..

感

Feeling, sensation, emotion, admiration, impression

冷

Cold, cool; cold sake

クッション

Cushion
「機能的な家具が多くて、品質も良さそう」　

家具

Furniture

機能

Function, facility, faculty, feature

的

Mark, target

多く

Many, much, largely, abundantly, mostly

良

Good; b grade (in an a, b, c ... system)

品質

(material) quality
「中間層が非常に今増えてきていて、購買力含めてポテンシャルが高いと思っている」　

力

Strength, power, proficiency, ability

非常

Emergency; extraordinary, unusual

中間

Samurai''s attendant, footman

購買

Procurement, purchase, buying; school store, co-op, school canteen, tuck shop

今

The current ..., this; today''s ..

高い

High, tall; expensive

層

Layer, seam, bed, stream, class; sheaf; storey (of a building), story, floor

ポテンシャル

Potential
ニトリは今後、5年以内にタイ国内で25店舗の出店を予定しているほか、ベトナムやインドネシアなどにも進出して東南アジアを中心に海外の店舗数を拡大していくとしています。

以内

Within, inside of, less than

予定

Plans, arrangement, schedule, program, programme, expectation, estimate

海外

Foreign, abroad, overseas

拡大

Magnification, enlargement, expansion, amplification

数

Several, a number of; number, numeral, figure; destiny, fate; law

今後

From now on, hereafter

中心

Center, centre, middle, heart, core, focus, pivot, emphasis, balance; -centered, -centred, -focussed, -oriented, centered on, focussed on

進出

Advance (into a new market or stage of progress), launching (a new career or venture), expanding (into a new market), stepping forward, emerging

年

Year; many years; age; past one''s prime, old age

店舗

Shop, store

国内

Internal, domestic

東南アジア

Southeast asia

出店

Food stand, food stall; branch store