7-Eleven significantly expands low-priced products
コンビニ大手のセブン−イレブン・ジャパンは3日、手ごろな価格の「うれしい値！」シリーズの商品を、現在のおよそ20品目から270品目に大幅に拡充すると発表しました
Seven-Eleven Japan, a major convenience store, announced on the 3rd that it will significantly expand the range of reasonably priced ”Happy Value!” series products from the current approximately 20 items to 270 items.
Up until now, we have been focusing on luxury private brands that feature superior quality and flavor, but we have changed our strategy in response to the growing trend of consumers to save money.
7-Eleven is enthusiastic about increasing the number of customers by expanding its lineup of reasonably priced products.
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