北米の全128店舗、3月末までに閉鎖または売却へ ゴディバ
Godiva to close or liquidate all 128 North American branches by the end of March.
Godiva to close or liquidate all 128 North American branches by the end of March.
欧州と中東、香港や台湾を含めた中華圏の店舗は営業を続けていました
Stores in Europe, Middle East, Hong Kong, Taiwan and China will continue to operate.
Stores in Europe, Middle East, Hong Kong, Taiwan and China will continue to operate.
閉店にともなって解雇される従業員の人数は公表されていません
Exact figures of branches closing or staff being dismissed have yet to be announced.
Exact figures of branches closing or staff being dismissed have yet to be announced.
ゴディバは2年足らず前に、カフェ業態への大々的な進出計画を発表
For 2 years now, Godiva has largely been expanding their cafe business.
For 2 years now, Godiva has largely been expanding their cafe business.
世界2000カ所に新規開店するという構想の下、2019年4月にはニューヨーク市内にカフェの1号店をオープンし、市内でさらに10店、全米に400店以上を展開すると発表していました
It was announced they wanted to open 2000 branches worldwide. The first branch was opened in New York City in April 2019. Godiva planned to open a further 10 branches in NYC, totalling over 400 branches in North America.
It was announced they wanted to open 2000 branches worldwide. The first branch was opened in New York City in April 2019. Godiva planned to open a further 10 branches in NYC, totalling over 400 branches in North America.
だがこの計画は実現しませんでした
However this plan did not come to fruition.
However this plan did not come to fruition.
ゴディバが依存するショッピングモールの客足は減少傾向にあり、売り上げの多くをネット通販と提携先のスーパーなどに頼る状況となっていました
Godiva had been depending on foot traffic in shopping malls, however numbers were declining. Sales are now dependent on online sales and supermarket partnerships.
Godiva had been depending on foot traffic in shopping malls, however numbers were declining. Sales are now dependent on online sales and supermarket partnerships.