Expand the market for “Transparent sweet wine” thanks to good reviews Start selling nationwide from February (20/01/14)- Easy News

“透明な甘酒”好評で市場拡大　2月から全国販売(20/01/14)

Expand the market for “Transparent sweet wine” thanks to good reviews Start selling nationwide from February (20/01/14)

855 view

みそや醸造品メーカーのハナマルキは「透きとおった甘酒125ml」を来月上旬から全国で販売します。
Hanamaruki, the maker of Miso and fermented products will start selling "125ml transparent sweet wine" nationwide from the beginning of next month.
透きとおった甘酒は米こうじの甘酒を搾って透明にしたもので、去年3月から首都圏を中心に販売されています。
Transparent sweet wine is made by squeezing rice wine from Koji rice, creating transparency, and it has been sold mainly in the Tokyo metropolitan area since March last year.
「粒がなくて飲みやすい」「料理にも使いやすい」などと好評で、予定を上回る売り上げだったことから、今回、全国販売に踏み切りました。
Thanks to positive reviews such as "It has no seeds, easy to drink", "It is also very easy to cook", sales of this product exceeded expectations, and this time the company decided to sell it nationwide.
健康志向を背景に甘酒市場は拡大を続けていて、ハナマルキは、透きとおった甘酒の投入で市場をさらに活性化したいとしています。
The market of transparent sweet wine products continues to expand due to rising health concerns, Hanamaruki hopes to continue activating this market by introducing transparent sweet wines.

みそや醸造品メーカーのハナマルキは「透きとおった甘酒125ml」を来月上旬から全国で販売します。

販売

Sales, selling, marketing

品

Elegance, grace, refinement, class, dignity; article, item; counter for items (of food, etc.), counter for dishes or courses (at a restaurant)

全国

Countrywide, nationwide, whole country, national

上旬

First 10 days of month

来月

Next month

メーカー

Manufacturer, maker

甘酒

Sweet half sake, sweet drink made from fermented rice

醸造

brewing, distillation
透きとおった甘酒は米こうじの甘酒を搾って透明にしたもので、去年3月から首都圏を中心に販売されています。

米

America, usa

販売

Sales, selling, marketing

首都

Capital city, metropolis

中心

Center, centre, middle, heart, core, focus, pivot, emphasis, balance; -centered, -centred, -focussed, -oriented, centered on, focussed on

月

Monday

透明

Transparency, cleanness

圏

Sphere, circle, range; category (only in the context of "category theory")

去年

Last year

甘酒

Sweet half sake, sweet drink made from fermented rice
「粒がなくて飲みやすい」「料理にも使いやすい」などと好評で、予定を上回る売り上げだったことから、今回、全国販売に踏み切りました。

予定

Plans, arrangement, schedule, program, programme, expectation, estimate

販売

Sales, selling, marketing

今回

Now, this time, lately

全国

Countrywide, nationwide, whole country, national

粒

Grain, bead, drop; counter for small round objects including grains, seeds, pills, drops

上回る

To exceed (esp. figures: profits, unemployment rate, etc.), to surpass, to be more than, to be better than

好評

Popularity, favorable reputation, favourable reputation

使う

To use (a thing, method, etc.), to make use of, to put to use; to use (a person, animal, puppet, etc.), to employ, to handle, to manage, to manipulate; to use (time, money, etc.), to spend, to consume; to use (language), to speak

飲む

To drink, to gulp, to swallow, to take (medicine); to smoke (tobacco); to engulf, to overwhelm; to keep down, to suppress; to accept (e.g. demand, condition); to make light of, to conceal

料理

Cooking, cookery, cuisine; dealing with something, handling, administration, management

売り上げ

Amount sold, sales, proceeds, takings, turnover
健康志向を背景に甘酒市場は拡大を続けていて、ハナマルキは、透きとおった甘酒の投入で市場をさらに活性化したいとしています。

続ける

To continue, to keep up, to keep on

市場

(the) market (as a concept)

拡大

Magnification, enlargement, expansion, amplification

健康

Health, sound, wholesome

投入

Throwing into, inserting, depositing; investment, putting in (personnel, etc.); release of a product; making (an electrical circuit)

背景

Background, scenery, backdrop, setting, circumstance, context; backing, support (from behind the scenes)

化

Action of making something, -ification

甘酒

Sweet half sake, sweet drink made from fermented rice

活性

Activity

志向

Intention, aim, preference (for)