Shiseido sells daily necessities business and concentrates on luxury cosmetics
資生堂はパーソナルケア事業として、TSUBAKIやUNOなどのヘアケア、スキンケア関連の商品を展開しています
Shiseido develops hair care and skin care related products such as TSUBAKI and UNO as a personal care business.
Shiseido has announced that it has signed a contract to transfer these businesses to an investment fund for 160 billion yen.
The existing brand will be taken over by the newly established company
Shiseido will acquire 35% of the shares of this new company and will be involved in management.
The policy is to separate the daily necessities business, which has a different business model, and concentrate management resources on the luxury cosmetics business in the future.
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