The Rise of Convenience Store Donuts- Easy News | Easy Japanese

コンビニ店で今度はドーナツ戦争？専門店も戦々恐々(14/11/27)

The Rise of Convenience Store Donuts

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甘い誘惑、ドーナツ。
A sweet temptation: Donuts.
今これに熱視線を送っているのはコンビニだ。
Right now, what's casting the spotlight on these (donuts) is the convenience store.
コンビニエンスストアでもはや定番となりつつありますよね、この挽きたてコーヒー。
This is already becoming the go-to item at the convenience store, this freshly-ground coffee.
それから、レジカウンター周りで定番中の定番と言えば、やっぱりこのおでん。
And then, around the cash register counter, if you're talking about the standard of standard items, it has to be this oden.
それから、中華まん。
And then, steamed meat buns.
そして、ええ、そうなんです。
And then, yes, that's right!
セブンイレブンでは、この本格的なドーナツの販売が始まってるんです。
Sales of these authentic donuts have begun at 7-11.
一見、専門店と見まごうばかり。
[You'd] definitely mistake it for a specialty shop at first glance.
セブンイレブンは六種類のドーナツを一個百円から販売する。
7-11 sells six varieties of donuts starting at 100 yen each.
試験販売した店では、一日三百個売れたという期待の新商品なのだ。
At stores that did trial sales, it turned out this is an anticipated new item that sold 300 units a day.
味はどうなんでしょうか。
How does it taste?
早速、いただきましょう。
Let's try it right away.
チョコオールドファッションです。
This is "Chocolate Old Fashioned."
甘さは結構控えめですね。
Its sweetness is rather subtle, eh?
あの生地のおいしさ、香ばしさもありますし、
The deliciousness of the dough, and there's some fragrance to it too.
コーヒーのお供にはばっちりですね。
It's a perfect complement to coffee.
もちもちしたやつ買ったんですけど、おいしかった。
I bought something kind of soft and chewy, but it was delicious.
コンビニ業界と言えば、最近百円の淹れたてコーヒーが大ヒット。
Speaking of the convenience store industry; the freshly-made 100-yen coffee was a huge hit recently.
専門店を脅かす存在だ。
Its existence is a threat to the specialty shops.
そのコンビニが次に狙うのが、相性抜群のドーナツなのだ。
The next thing that these convenience stores are aiming at are donuts, which pair exceptionally (with coffee.)
ドーナツとコーヒーってことで、コーヒーの方の販売も伸びていると。
[Thanks to] the [links between] donuts and coffee, it is often [said] that sales of coffee are also increasing.
こちらローソンでも、ご覧下さい。
Please, take a look at the Lawson here, too.
レジカウンターの横には、このような専用の棚が設けられ、ドーナツが並んでいるんです。
Special-use shelves like these have been set up next to the cash register counter, lined up with donuts.
ローソンでも先月から、オールドファッションなどの定番ドーナツを百円で販売している。
Lawsons has also been selling standard donuts such as the "old fashioned" for 100 yen since last month.
更にハワイで人気のふわふわでホカホカのドーナツ、マラサダも。
What's more, the soft, piping hot that is popular in Hawaii - malassada - is also (being sold).
コーヒーと一緒に軽食をお求めになる傾向が非常に強いので、
There is an extremely strong trend for (customers to) buy something light to go with their coffee, so
その辺りの商品ていうのを力を入れていきたいと思っております。
we're thinking of wanting to go forward putting our all into items of that sort.
来月からは更に種類も増やし、全国で展開するという。
Apparently, from next month, even more variety will be added and it will expand into the whole country.
更にファミリーマートもカウンターでのドーナツ販売を検討中。
Furthermore, Family Mart is also considering selling donuts at its counters.
一方、迎え撃つ老舗ドーナツチェーン。
On the other hand, the old guard of donut chain shops are (planning their) attack.
価格帯は一個百円から百八十円とコンビニよりやや高め。
At 100 to 180 yen per donut, the price range is slightly higher than that of the convenience stores.
ミスタードーナツは、「専門店ならではの品揃えと製造直販の強みを生かし
"To take advantage of the product lineup and the strength of direct production and sales in the way that only a specialty shop can," Mister Donuts
出来たてのおいしさをお届けしたい」とコメントしていて、差別化を図りたい考えだ。
comments, with the thinking of wanting to differentiate, "and to want to deliver freshly-made deliciousness."
百円コーヒーの次は、百円ドーナツ。
After 100-yen coffee comes 100-yen donuts.
コンビニの攻めの戦略が続く。
The convenience store's strategy of attack continues.

甘い誘惑、ドーナツ。

甘い

Sweet-tasting, sweet, sugary, sugared; fragrant (smelling), sweet (music); lightly salted, light in salt, not spicy; naive, overly optimistic, soft on, generous, indulgent, easy-going, lenient; half-hearted, not finished properly; insufficient, not satisfactory, inadequate, loose; mild; tempting, enticing, luring

誘惑

Temptation, allurement, lure, seduction

ドーナツ

Doughnut, donut
今これに熱視線を送っているのはコンビニだ。

熱

Heat; fever, temperature; zeal, passion, enthusiasm; mania, craze, rage

今

The current ..., this; today''s ..

視線

One''s line of sight, one''s gaze, one''s eyes (looking), glance, gaze, look

コンビニ

Convenience store
コンビニエンスストアでもはや定番となりつつありますよね、この挽きたてコーヒー。

定番

Standing guard, watchman; watchman at the shogun''s palaces (edo period)

コンビニエンスストア

Convenience store
それから、レジカウンター周りで定番中の定番と言えば、やっぱりこのおでん。

周り

Circumference, girth; surroundings, neighbourhood, neighborhood, vicinity

中

Inside, in; among, within; center (centre), middle; during, while

カウンター

Counter; service counter (e.g. at a bank); counter (at a bar, cafe, etc.); automatically responding with an upload slot to someone who allows you to download (e.g. in p2p systems)

定番

Standing guard, watchman; watchman at the shogun''s palaces (edo period)
それから、中華まん。

中華まん

Chinese dumpling, Chinese steamed bun
そして、ええ、そうなんです。
セブンイレブンでは、この本格的なドーナツの販売が始まってるんです。

販売

Sales, selling, marketing

的

Mark, target

セブン

Seven

ドーナツ

Doughnut, donut

イレブン

Eleven

本格

Original method or procedure; serious, orthodox, classical, genuine
一見、専門店と見まごうばかり。

店

Merchant''s home; rented home; store, shop

一見

Look, glimpse, glance; to glance, to glimpse; apparently, seemingly; first meeting

見

View (of life, etc.), outlook

専門

Speciality, specialty, subject of study, expert, area of expertise
セブンイレブンは六種類のドーナツを一個百円から販売する。

販売

Sales, selling, marketing

円

Yen, japanese monetary unit; circle

種類

Variety, kind, type, category; counter for different sorts of things

個

Counter for articles; counter for military units; individual

一

One; best; first, foremost; beginning, start; bottom string (on a shamisen, etc.)

百

100, hundred

六

Six

セブン

Seven

ドーナツ

Doughnut, donut

イレブン

Eleven
試験販売した店では、一日三百個売れたという期待の新商品なのだ。

試験

Examination, test, study, trial, experiment

日

Day, days; sun, sunshine, sunlight; case (esp. unfortunate), event

販売

Sales, selling, marketing

期待

Expectation, anticipation, hope

商品

Commodity, article of commerce, goods, stock, merchandise

店

Merchant''s home; rented home; store, shop

新

New, neo-; gregorian calendar; xin (dynasty of china)

個

Counter for articles; counter for military units; individual

一

One; best; first, foremost; beginning, start; bottom string (on a shamisen, etc.)

三

Three; tri-

百

100, hundred
味はどうなんでしょうか。

味

Flavor, flavour, taste; charm, style; experience; smart, clever, witty, strange
早速、いただきましょう。

早速

At once, immediately, without delay, promptly
チョコオールドファッションです。

チョコ

Choco(late)

オールドファッション

old-fashioned
甘さは結構控えめですね。

結構

Splendid, nice, wonderful, delicious, sweet; sufficient, fine (in the sense of "i''m fine"), (by implication) no thank you; well enough, ok, tolerable; reasonably, fairly, tolerably; construction, architecture

控えめ

Moderate, reserved, conservative, humble, mild-mannered, self-effacing, unassuming, well-behaved, low-key, temperate, in small quantities
あの生地のおいしさ、香ばしさもありますし、

生地

Birthplace
コーヒーのお供にはばっちりですね。

お供

Attendant, companion
もちもちしたやつ買ったんですけど、おいしかった。
コンビニ業界と言えば、最近百円の淹れたてコーヒーが大ヒット。

最近

Most recent, these days, right now, recently, nowadays

円

Yen, japanese monetary unit; circle

百

100, hundred

大

The large part of; big, large, great; approximate size, no larger than; -university; large (e.g. serving size), loud (e.g. volume setting)

ヒット

Hit, base hit, safe hit, single; hit, success; hit (e.g. boxing, hockey), blow; hit (i.e. as a search result)

コンビニ

Convenience store

業界

Business world, business circles, (the) industry
専門店を脅かす存在だ。

存在

Existence, being

店

Merchant''s home; rented home; store, shop

脅かす

To intimidate, to scare; to jeopardize, to endanger, to imperil

専門

Speciality, specialty, subject of study, expert, area of expertise
そのコンビニが次に狙うのが、相性抜群のドーナツなのだ。

狙う

To aim at

相性

Affinity, compatibility

コンビニ

Convenience store

次に

Next, then, after that

ドーナツ

Doughnut, donut

抜群

Preeminence, distinction, extraordinariness; outstanding, excellent, exceptional, surpassing, extraordinary, distinguished
ドーナツとコーヒーってことで、コーヒーの方の販売も伸びていると。

販売

Sales, selling, marketing

方

Direction, way, side, area (in a particular direction); side (of an argument, etc.), one''s part; type, category; field (of study, etc.); indicates one side of a comparison; way, method, manner, means; length (of each side of a square)

伸び

Growth, development; stretching (e.g. body when waking up); spread, elongation, extension, carry (e.g. of sound), sustain

ドーナツ

Doughnut, donut
こちらローソンでも、ご覧下さい。

下さい

Please give me; please do for me
レジカウンターの横には、このような専用の棚が設けられ、ドーナツが並んでいるんです。

棚

Shelf, shelves, ledge, rack; trellis

専用

Exclusive use, personal use, dedicated; private (e.g. network)

横

Horizontal (as opposed to vertical), lying down; side-to-side (as opposed to front-to-back), width, breadth; side (of a box, etc.); beside, aside, next to; unconnected

カウンター

Counter; service counter (e.g. at a bank); counter (at a bar, cafe, etc.); automatically responding with an upload slot to someone who allows you to download (e.g. in p2p systems)

ドーナツ

Doughnut, donut

設け

Preparation, provision, establishment
ローソンでも先月から、オールドファッションなどの定番ドーナツを百円で販売している。

販売

Sales, selling, marketing

円

Yen, japanese monetary unit; circle

先月

Last month

百

100, hundred

ドーナツ

Doughnut, donut

定番

Standing guard, watchman; watchman at the shogun''s palaces (edo period)

オールドファッション

old-fashioned
更にハワイで人気のふわふわでホカホカのドーナツ、マラサダも。

人気

Sign of life, human presence; humanity, humaneness

更に

Furthermore, again, after all, more and more, moreover, even more

ドーナツ

Doughnut, donut
コーヒーと一緒に軽食をお求めになる傾向が非常に強いので、

非常

Emergency; extraordinary, unusual

傾向

Tendency, trend, inclination

一緒

Together; at the same time; same, identical

強い

Strong, powerful, mighty, potent; resistant, resilient, durable

求め

Request, appeal, claim, demand; purchase

軽食

Light meal
その辺りの商品ていうのを力を入れていきたいと思っております。

力

Strength, power, proficiency, ability

辺り

On the bank of, by the side of (e.g. a river, pond); (in the) neighbourhood, neighborhood, vicinity, nearby; around (sunday, last year, etc...); for instance

商品

Commodity, article of commerce, goods, stock, merchandise

入れ

Container, receptacle
来月からは更に種類も増やし、全国で展開するという。

更に

Furthermore, again, after all, more and more, moreover, even more

種類

Variety, kind, type, category; counter for different sorts of things

全国

Countrywide, nationwide, whole country, national

展開

Development, evolution, progressing, unfolding; expansion, spreading out, extending, deployment, building up

来月

Next month

増やし

Increase
更にファミリーマートもカウンターでのドーナツ販売を検討中。

販売

Sales, selling, marketing

検討

Consideration, examination, investigation, study, scrutiny, discussion, analysis

更に

Furthermore, again, after all, more and more, moreover, even more

中

Inside, in; among, within; center (centre), middle; during, while

カウンター

Counter; service counter (e.g. at a bank); counter (at a bar, cafe, etc.); automatically responding with an upload slot to someone who allows you to download (e.g. in p2p systems)

ドーナツ

Doughnut, donut
一方、迎え撃つ老舗ドーナツチェーン。

一方

One (esp. of two), the other, one way, the other way, one direction, the other direction, one side, the other side, one party, the other party; on the one hand, on the other hand; whereas, although, but at the same time, meanwhile, in turn; just keeps, being inclined to ..., tending to be ..., tending to do ..., continuously ..., just keeps on ...ing, only

ドーナツ

Doughnut, donut

老舗

Old shop, shop of long standing; well-established, first of the kind, veteran

チェーン

Chain (bicycle, measuring, tire, etc.); chain (store, hotel, etc.)

迎え撃つ

To ambush, to attack, to assault, to meet the enemy
価格帯は一個百円から百八十円とコンビニよりやや高め。

円

Yen, japanese monetary unit; circle

帯

Band (e.g. conduction, valence), belt (e.g. van-allen, asteroid, etc.)

価格

Price, value, cost

十

Ten

個

Counter for articles; counter for military units; individual

一

One; best; first, foremost; beginning, start; bottom string (on a shamisen, etc.)

八

Eight

百

100, hundred

コンビニ

Convenience store
ミスタードーナツは、「専門店ならではの品揃えと製造直販の強みを生かし

品

Elegance, grace, refinement, class, dignity; article, item; counter for items (of food, etc.), counter for dishes or courses (at a restaurant)

製造

Manufacture, production

店

Merchant''s home; rented home; store, shop

ドーナツ

Doughnut, donut

専門

Speciality, specialty, subject of study, expert, area of expertise

ならでは

Distinctive of, characteristic of, uniquely applying to, special to; but, except, without, but for

強み

Forte, strong point

ミスター

mister, Mr

直販

direct selling, direct-sales
出来たてのおいしさをお届けしたい」とコメントしていて、差別化を図りたい考えだ。

考え

Thinking, thought, view, opinion, concept; idea, notion, imagination; intention, plan, design; consideration, judgement, deliberation, reflection; wish, hope, expectation

差別

Discrimination, distinction, differentiation

出来

Workmanship, craftsmanship, execution, finish; grades, results, score, record; quality (e.g. of a crop); dealings, transactions

化

Action of making something, -ification

コメント

Comment; (blog) comment
百円コーヒーの次は、百円ドーナツ。

円

Yen, japanese monetary unit; circle

次

Next, following, subsequent; stage, station

百

100, hundred

ドーナツ

Doughnut, donut
コンビニの攻めの戦略が続く。

続く

To continue, to last, to go on; to continue (without a break), to be unbroken; to occur again and again; to lead to, to connect to, to adjoin; to come after, to follow, to succeed, to rank next to; to hold out, to keep, to last

攻め

Attack, offence, offense; dominant partner of a homosexual relationship; a barrage of, a flood of

コンビニ

Convenience store

戦略

Strategy, tactics

Tùy chỉnh

コンビニ店で今度はドーナツ戦争？専門店も戦々恐々(14/11/27)

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