4キロ45品目の3段重ねも…来年のおせち商戦　トレンドは大人数・大容量　ニーズ多様化【知っておきたい！】(2023年9月5日)

4 kg and 45 items in 3 floors... Next year's Osechi sales season Trend for large groups and large quantities Diversifying demand [Want to know] (2023/09/05)

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「大人数で食べられる大容量のおせちであったり、豪華な食材を使ったおせちであったりのニーズ・需要が高まると予測しております」
“We expect demand for Osechi that are large enough to be eaten by a large number of people and that use luxurious ingredients will increase.”
およそ1万4000点のおせちを取り扱う楽天市場は昨日「来年の正月は大容量で品目数の多い、奮発おせちを購入する人が増える」との予測を発表しました。
Rakuten Ichiba, which handles approximately 14,000 osechi items, announced yesterday that it expects an increase in the number of people purchasing large-volume, high-content osechi next New Year's.
4年ぶりに家族や親戚が気兼ねなく集まれることが理由だということです。　
The reason is that for the first time in four years, family and relatives can gather together without hesitation.
今年は個食や2～3人用など小ぶりのおせちの人気が高かったのに対し、来年は5人以上用の需要が見込まれています。　
While individual servings and smaller osechi for 2-3 people were popular this year, demand for osechi for 5 or more people is expected next year.
なかには、総重量およそ4キロ45品目もの料理が入った、3段重ねの豪華なおせちも。
Some of them are three-tiered luxury New Year's dishes, weighing approximately 4 kilograms and containing 45 dishes.
エビや黒豆といった定番メニューだけではなく、オマールエビを丸々1匹使ったグラタンまで入っています。　
It includes not only the standard menu items such as shrimp and black beans, but also a gratin made with a whole lobster.
さらに手作り料理と組み合わせて楽しむ「単品おせち」や、肉・フルーツなど特定の食材に特化したおせちなど、「多様化するニーズに応えたおせちを購入する人も増える」と予測しています。
The survey also predicts that "more people will purchase Osechi that meet diversifying needs," such as "single-item Osechi" that can be enjoyed in combination with homemade dishes, and Osechi that specialize in specific ingredients such as meat and fruits

「大人数で食べられる大容量のおせちであったり、豪華な食材を使ったおせちであったりのニーズ・需要が高まると予測しております」

予測

Prediction, estimation

数

Several, a number of; number, numeral, figure; destiny, fate; law

豪華

Wonderful, gorgeous, splendor, splendour, pomp, extravagance

需要

Demand, request

高まる

To rise, to swell, to be promoted

大人

Adult

大

The large part of; big, large, great; approximate size, no larger than; -university; large (e.g. serving size), loud (e.g. volume setting)

容量

Capacity, volume; capacitance

食材

Ingredient; foodstuff

ニーズ

Needs, demand, requests
およそ1万4000点のおせちを取り扱う楽天市場は昨日「来年の正月は大容量で品目数の多い、奮発おせちを購入する人が増える」との予測を発表しました。

点

Spot, mark; point, dot; mark (e.g. in exam), score, points; comma; aspect, matter, respect; counter for goods, items, articles of clothing, works of art, etc

増える

To increase, to multiply

発表

Announcement, publication, presenting, statement, communique, making known, breaking (news story), expressing (one''s opinion), releasing, unveiling

市場

(the) market (as a concept)

予測

Prediction, estimation

数

Several, a number of; number, numeral, figure; destiny, fate; law

取り扱う

To handle, to operate (a machine, etc.), to use; to deal with (an issue), to manage; to treat (someone), to deal with (someone); to deal in, to carry, to sell

人

Person

購入

Purchase, buy

多い

Many, numerous

昨日

Yesterday

万

Many, all

来年

Next year

大

The large part of; big, large, great; approximate size, no larger than; -university; large (e.g. serving size), loud (e.g. volume setting)

容量

Capacity, volume; capacitance

正月

New year (esp. first three days); the first month of the year, january

楽天

Optimism

品目

item, commodity, list of articles

奮発

strenuous exertion, spurt; splurge
4年ぶりに家族や親戚が気兼ねなく集まれることが理由だということです。　

理由

Reason, pretext, motive

親戚

Relative, relation, kin

気兼ね

Hesitance, diffidence, feeling constraint, fear of troubling someone, having scruples about doing something

家族

Family, members of a family

年

Year; many years; age; past one''s prime, old age
今年は個食や2～3人用など小ぶりのおせちの人気が高かったのに対し、来年は5人以上用の需要が見込まれています。　

以上

Not less than, ... and more, ... and upwards; beyond ... (e.g. one''s means), further (e.g. nothing further to say), more than ... (e.g. cannot pay more than that); above-mentioned, foregoing; since ..., seeing that ..; this is all, that is the end, the end

用

Task, business; use, duty, service; call of nature, excretion

人気

Sign of life, human presence; humanity, humaneness

需要

Demand, request

人

Person

個

Counter for articles; counter for military units; individual

今年

This year

来年

Next year

食

Meal, (one''s) diet, food, foodstuff, foodstuffs; eclipse (solar, lunar, etc.)

に対し

Towards, against, regarding, in contrast with
なかには、総重量およそ4キロ45品目もの料理が入った、3段重ねの豪華なおせちも。

豪華

Wonderful, gorgeous, splendor, splendour, pomp, extravagance

段

Step, stair, (flight of) steps, (row of) stitches, columns (of print); grade, rank, level; counter for breaks in written language (or speech, etc.)

重量

Weight; heavyweight boxer

総

Whole, all, general, gross, entire, overall

料理

Cooking, cookery, cuisine; dealing with something, handling, administration, management

重ね

Pile, heap, layers (e.g. of clothing), set (e.g. of boxes), course (e.g. of stones); counter for things that are stacked, piled up (or layered, etc.); layers of clothing worn under one''s overcoat; combination of colors created by layering of garments (colours)

品目

item, commodity, list of articles
エビや黒豆といった定番メニューだけではなく、オマールエビを丸々1匹使ったグラタンまで入っています。　

メニュー

Menu; schedule, program, programme; (computer) menu

匹

Counter for small animals; counter for rolls of cloth (two han in size); counter for horses; roll of cloth

定番

Standing guard, watchman; watchman at the shogun''s palaces (edo period)

グラタン

Gratin

丸々

Plump, rotund, chubby; entirely, completely, wholly

黒豆

black soybean
さらに手作り料理と組み合わせて楽しむ「単品おせち」や、肉・フルーツなど特定の食材に特化したおせちなど、「多様化するニーズに応えたおせちを購入する人も増える」と予測しています。

増える

To increase, to multiply

予測

Prediction, estimation

多様

Diverse, varied

楽しむ

To enjoy (oneself)

人

Person

組み合わせ

Combination

購入

Purchase, buy

肉

Flesh; meat; the physical body (as opposed to the spirit); thickness; ink pad

料理

Cooking, cookery, cuisine; dealing with something, handling, administration, management

化

Action of making something, -ification

手作り

Handmade, homegrown, hand-crafted, homemade

フルーツ

Fruit

応え

Response, feeling; worth ...ing, worthwhile ...ing, satisfying to ..

特定

Specific, special, particular

食材

Ingredient; foodstuff

ニーズ

Needs, demand, requests

単品

individual item (i.e. not part of a set), single article; single item out of a set, one item from a set